Creative Thinkers. Strategic Designers. Always adapting.

Our team of experts dedicated to your success.

The Team

Our team is a dynamic blend of creative thinkers, strategic designers, and marketing experts—all dedicated to helping brands evolve and stand out. We combine in-house expertise with a network of skilled partners, ensuring every project benefits from fresh perspectives and specialized talent.

Like the brands we support, we thrive on adaptability, bringing the right mix of strategy, creativity, and innovation to every challenge.

Want to learn more? Click on any team member’s photo to explore their full bio, and scroll down to meet our trusted partners who help us deliver exceptional results.

Kelly Mulder

Owner & CEO

With over 20 years of marketing experience, including 19 in the clean energy sector, Kelly is an expert in crafting actionable strategies as well as managing multi-stakeholder projects. Passionate about equity, she not only collaborates with diverse organizations but also develops meaningful marketing solutions. Kelly holds a BBA in Marketing and HR/Management from University of Wisconsin–Madison.

Stephanie Benner

Creative Manager

Stephanie has 15+ years of expertise in marketing and graphic design, with nearly a decade in clean energy. As Creative Manager, she drives creative initiatives, ensuring materials engage audiences and uphold quality. Not only does Stephanie ensure quality control, but she also takes a strategic approach to brand enhancement. Stephanie holds a Bachelor’s degree in Sociology and Business Administration from DePaul University.

Shelly Dolbeer

Creative Director & Business Development Lead

Shelly has nearly 20 years of experience transforming visions into impactful campaigns. As Creative Director, she leads teams in creating strategic, visually compelling content. Known for simplifying complex ideas, Shelly drives initiatives like the Marketing Studio and social media growth. Furthermore, her expertise in design, marketing, and storytelling strengthens client relationships to deliver innovative solutions.

Gina Gentry

Marketing Manager

Gina brings over 10 years of strategic marketing experience across clean energy, real estate, and food service industries. As Marketing Manager, she develops and executes marketing plans, collaborates with leadership, and provides vision for client strategies. Moreover, she has a passion for branding and collaboration. Gina holds a Master’s degree in Administration from the University of South Dakota.

Stephanie Benner

Creative Manager

Alana Anderson

Marketing Coordinator

Alana brings 25+ years of experience across TV, radio, and economic development. As Marketing Coordinator, she keeps teams on schedule, analyzes data, and enhances strategies for client success. With expertise in program management as well as a passion for impactful marketing, she ensures campaigns align with goals. Alana holds an MBA in Marketing from the University of Phoenix.

Gina Gentry

Marketing Manager

Reyer Mulder

Administrator

Reyer has 25+ years of experience in energy efficiency, marketing, and communications. In addition, he specializes in crafting engaging copy and process improvement. With a background in marketing coordination, photography, and administrative leadership, he brings a versatile skill set to the team. Reyer holds a Bachelor of Business Administration in Marketing from the University of Wisconsin—Madison.

Who We Partner With

Creative Collaborators

We provide a full suite of services by partnering with complementary creative professionals and preferred vendors. Whether you need a customized print order or sustainable promotional item or award, our team manages the entire process, from design to printing and delivery.

PARTNER ORGANIZATIONS

We’re proud to partner with diverse and small businesses to offer clean energy portfolio and program strategy, planning, and implementation services. From marketing and research to administration and program management, we form teams that deliver focused expertise.