In 2021, Kelly Mulder took a bold step forward, founding Mulder Consulting with the mission of bringing innovative marketing strategies to the clean energy industry. What began as a one-woman operation quickly grew into something more—a team of talented individuals united by a shared passion for crafting meaningful change in the world of energy efficiency and sustainability.

Over the past four years, Mulder Consulting transformed into more than just a name on a business card. It became a collective force, a trusted partner, and a creative powerhouse. But as the team expanded and the company’s vision evolved, one thing became clear: the brand needed to grow alongside it.

Why the Change?

Kelly wanted the company’s identity to reflect the collaborative spirit, vibrant creativity, and boundless potential of the entire team. While her name had been a proud symbol of the company’s origins, it no longer felt like it represented the collective energy of the group. To capture the essence of what Mulder Consulting had become, the team embarked on a branding journey that would bring everyone’s voices to the table. During a lively brainstorming session (or as we like to call it, a “brandstorm”), the name Equinox Creative emerged. It was the perfect fit—a nod to balance, renewal, and fresh beginnings, just like the spring equinox itself. And, in a beautiful coincidence, the spring equinox happens to fall on Kelly’s birthday, a symbolic connection to the company’s founding day in 2021.

The Colors of Vibrancy

The rebrand didn’t stop with the name. Choosing the colors for Equinox Creative was an intentional process to reflect the company’s energy and boldness. The vibrant, neon palette—featuring electric greens, luminous pinks, and eye-catching blues—represents creativity, innovation, and the bright future of clean energy. These colors are meant to inspire, energize, and make a lasting impression, just like the work we do every day.

What’s With the Animals in Sunglasses?

Now, about those animals. We believe marketing should be fun, approachable, and memorable—much like a neon fox or a sunglasses-wearing lizard. These quirky, vibrant creatures are more than just mascots; they’re symbols of our approach to work. They embody bold ideas, sharp focus, and a playful attitude that sets Equinox Creative apart. Plus, let’s be honest, who wouldn’t want to work with a team as cool as a neon animal rocking shades?

What’s Next for Equinox Creative?

As we enter this new chapter, our mission remains the same: to craft innovative marketing solutions, communicate impactful messages, and captivate audiences for our clients in the clean energy industry. Equinox Creative represents everything we’ve built together and everything we aspire to achieve moving forward. We’re excited to continue growing, innovating, and making a difference with you by our side. Thank you for being part of our journey.

Explore our new look and learn more about what’s ahead.

Want all the details? Read our official press release.