Campaign Design and Execution
From strategy to execution, developing multi-channel marketing campaigns requires creativity, precision, and collaboration. This project focuses on delivering targeted results, supported by data-driven insights and actionable recommendations.
Dive into the process behind impactful campaign design and execution.
Project
- Campaign Design and Execution for an engineering services firm
OBJECTIVE
To raise awareness of the importance of energy efficiency projects for municipalities and establish the firm as a “trusted advisor” in energy consulting.
SOLUTION
Together with the firm’s creative team leadership, Equinox Creative (EQX) (formerly Mulder Consulting ) developed and implemented a multi-channel, targeted, campaign strategy to maximize marketing budget and avoid wasteful spending on a broad audience. Channels included: landing page development, email series, direct mail series, social media posts and paid advertisements.