Success Story.
Elevating Erthe Energy Solutions with a Bold Brand Refresh and Website Redesign
Mulder Consulting partnered with Erthe Energy Solutions to refresh their brand and redesign their website, creating a vibrant new identity that showcases their leadership in clean energy innovation.
Discover how bold design choices and a streamlined digital experience elevated their brand to new heights.
Overview
Mulder Consulting (MULDER) partnered with Erthe Energy Solutions (ERTHE) to refresh their brand and redesign their website. Through dynamic new design concepts, we helped elevate ERTHE’s positioning as a leader in clean energy.
The Challenge
ERTHE recognized the need for a refreshed brand and website that would better represent their commitment to clean energy innovation. While their previous branding and online presence worked for them as a new startup company, with six years and counting it was a time for a refresh. They wanted to ensure their refreshed brand had visual impact and clarity essential for showcasing their leadership and expertise in the field.
Our Approach
- Brand Refresh: We started by developing a range of color palettes for ERTHE, offering both safe and bold options. After exploring these choices, ERTHE selected the vibrant combination of dark blue and salmon, a choice that underscores their leadership and innovative spirit in the clean energy space.
- Website Redesign:MULDER redesigned the website with the new brand identity, focusing on a clean layout that emphasized clarity of messaging and ease of navigation. We worked closely with Digital Rein, ERTHE’s web developer, to ensure the design was recreated effectively on ERTHE’s platform.
Solution Highlights
- Bold, updated colors to reflect innovation
- Streamlined user experience with improved navigation
- Simplified messaging to better communicate clean energy solutions
- Mobile-responsive design for on-the-go accessibility
Results
The new brand and website better reflect ERTHE’s leadership in the clean energy sector, creating a visually compelling and user-friendly experience for clients and partners.
Client Feedback
“Mulder Consulting delivered a design that captured our vision perfectly. The bold new look reflects who we are and where we’re headed in clean energy.”
Explore the details in the official press release.