Peoples Gas and North Shore Gas Energy Efficiency Programs

Projects

• Portfolio Marketing Administrator
• Program Marketing Director

Project Roles

• Marketing Lead: MULDER
• Team Lead: Erthe Energy Solutions (ERTHE)

Erthe Energy Solutions is proud to be certified as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration’s (SBA) for the Women-Owned Small Business Federal Contract Program (WOSB Program).

2022 Projects

Mulder Consulting and ERTHE continue to work together as the Portfolio Marketing Administrator, and additionally are responsible for the energy efficiency program gas-only Program Marketing development and implementation. Owner, Kelly Mulder, is responsible for providing strategic direction and support as the Portfolio Marketing Administrator, including developing lifecycle messaging, website user experience, satisfaction surveys, strategic planning, and direction for creative staffing contractors. For Program Marketing, Kelly is responsible for the overall strategic planning, implementation, and success of the gas-only energy efficiency Program Marketing efforts and campaigns.

2021 Projects

Together in 2021, the ERTHE team looked to re-imagine and re-structure the portfolio marketing strategy. With Kelly’s marketing guidance, the team developed an annual portfolio marketing strategic plan, vision statement, and goal. She and ERTHE collaborated to develop the Quadrennial portfolio marketing plan and the tools needed for the team to ensure the portfolio marketing efforts are successful year after year. The team is also partnering with a marketing agency to create and implement a multi-channel awareness campaign:

PeoplesGasRebates.com/Treat and NorthShoreGasRebates.com/Treat.