Portfolio Marketing Consulting
Supporting Wisconsin’s Focus on Energy program, we’re helping utilities deliver energy efficiency and renewable energy solutions across the state. With expertise in marketing strategy, creative direction, and team training, this project is about advancing impactful initiatives that benefit all Wisconsinites.
Discover how portfolio marketing consulting plays a vital role in this mission.
Wisconsin Statewide Focus on Energy Program
Representing 107 Wisconsin electric and natural gas utilities, Focus on Energy plays a pivotal role in delivering valuable information, resources, and financial incentives that ultimately benefit all residents of Wisconsin.
Project
- Portfolio Marketing Consulting
Project Roles
- Marketing Consultant: Equinox Creative (EQX) (formerly Mulder Consulting (MULDER))
- Portfolio Marketing Administrator: APTIM
Since 2021, the EQX team provides marketing consulting services, including process improvements, creative direction and evaluation, project management, and training for the Focus on Energy Portfolio Marketing team.
Highlights
- Website user testing and content development
- Brand refresh support, including brand guide and visual template development
- Information kit content development for economic development and the IRA Home Energy Rebates
- Custom program marketing training development and deployment, including training curriculum and instructor notes, live and recorded training, and custom PowerPoint slides